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Master Thesis, Survey Participation, Short Video Tourism: Exploring K12 Students’ Digital Consumption and Travel Decision Patterns

In the era of digital transformation, educational research is increasingly focusing on understanding how technology influences the behavior of young learners. A master thesis exploring “short video tourism” aims to investigate how K12 students consume short-form video content and how this affects their travel decision-making processes. This study not only holds theoretical significance but also offers practical insights for educators, parents, and curriculum designers. By participating in the survey, you can play a vital role in shaping the future of digital education and travel-related learning experiences.

Why Researching K12 Students’ Digital Behavior Matters

Digital content, particularly short videos, has become an integral part of young people’s daily lives. Platforms like TikTok and YouTube Shorts are reshaping how information is consumed. For K12 students, this shift impacts how they perceive the world, including their preferences for travel destinations. Understanding these behavioral patterns is essential for multiple reasons:

  • Tailoring teaching methods to align with students’ digital habits can enhance engagement and learning outcomes.
  • Parents can better navigate their children’s digital consumption by understanding its influence on their choices.
  • Insights from such research can inform the development of effective “learning through travel” programs, such as study tours and field trips.

As a result, this research bridges the gap between technology, education, and tourism, creating opportunities for meaningful applications both at home and in the classroom.

K12 students consuming short video content on mobile devices.

How Short Video Content Shapes Travel Decisions

Short-form videos often feature visually appealing travel destinations, influencing young audiences’ perceptions and choices. For K12 students, these clips can inspire curiosity about new places, particularly those that align with their interests. Through this study, the master thesis seeks to answer critical questions, such as:

  • What types of short videos attract K12 students?
  • How do these videos influence their preferences for certain destinations?
  • What role do parents and educators play in guiding these decisions?

Such findings can help families plan trips that align with educational goals while also enabling teachers to incorporate travel-related topics into their lessons.

Map highlighting destinations promoted in short videos for K12 students' travel preferences.

Call for Survey Participation

This master thesis requires input from both educators and parents to build a comprehensive understanding of K12 students’ behavior. By participating in the survey, you will contribute to advancing research in this critical area. Your responses will help create actionable strategies for integrating travel and digital education in a way that benefits students.

If you are an educator or a parent of a K12 student, your participation is highly valued. Supporting academic research not only aids the researcher but also provides insights that could positively impact your own family or teaching practices.

As a result, this survey is more than just a data collection tool—it’s an opportunity to directly influence the educational landscape and empower young learners to make informed decisions in a digital world.

Readability guidance: The article is structured to provide clear sections on the importance of the research, its practical applications, and the call for survey participation. By using short paragraphs, lists, and transitional phrases, the content remains accessible and engaging.

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